PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Real Estate agents can tell us what’s going on.

Real Estate 223

Real Estate Local Pitching Media 223

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. There has been a real revolution in the last two years - we have gone from consultants to decision makers. How is the pandemic changing our industry? -

Meeting 98

Meeting Advertising Advertising Agency 98

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Backpack Boy is a macro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima. Your favorite social media site is… Twitter for research and LinkedIn for building connections.

Media Relations 69

Media Relations Media Insurance Insurance 69

Masters in Communications

FEBRUARY 12, 2022

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52