Advertising Ethics Privacy Software 
PR 20/20
MAY 8, 2019
Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. advertising, content marketing, ecommerce, email, social media, website, etc.), Career paths will evolve. Are you ready? Is your company ready?
Contently - Strategy
APRIL 14, 2021
In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If
Sword and the Script
DECEMBER 26, 2023
Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT. ” ~ Prof.
Sword and the Script
DECEMBER 20, 2022
There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. A reset on advertising spend. PR adopts AI as a research and content tool. However, growth in global ad spend is expected to slow to about 5.9%
Mindful Marketing
MAY 3, 2024
” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”
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