Remove Advertising Remove Ethics Remove Measurement Remove Wikipedia
article thumbnail

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click. The article misidentified the shooter as another (innocent) man.

Google 225
article thumbnail

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Cheesier [.]

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8.

article thumbnail

Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. It’s not all bad. 8 Performance public relations.

Publicity 164