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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. By Lisa Zanchi, Director, Digital Marketing.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 190
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. It’s increasingly important for all industries, but it’s particularly complex in healthcare due to evolving regulations and platform advertising rules. Paid social is a pretty large topic of conversation as well.