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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known.

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Can Your Reputation Withstand Increased Surveillance?

David PR Group

At that moment, if a customer were to try to sneak off with a pastry, steal someone’s wallet or go on an epic rant about the price of an extra scoop of guacamole, there were dozens of people at the ready to document it. Any misstep could turn into an online reputation issue within moments. 200 Million Camera Phones. Let me know.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Quora is a great platform to establish your reputation as an expert in your niche. Final Thoughts!

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