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Is Media Relations Getting Harder?

Sword and the Script

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. How B2B Marketing Can Get More out of Trade Shows. The alternative?

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What is Technology PR?

5W PR

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Even the advertisers are aiming for a bigger investment in PR. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Sometimes these are developed and published by independent media companies, trade groups or associations.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

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How to Use Your Blog to Connect with Your Audience

ReimaginePR

While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. Interviews. For example, you can add: Behind the Scenes. Contests and Giveaways. Infographics. Testimonials. Over to You.

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