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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 5) Timing is everything.

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How AI May Impact PR Pros

Waxing UnLyrical

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Can AI Improve PR? This experience is normal. Image via Geoff Livingston.

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing.

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8 Great Linked Tactics for Communicators

PRSay

B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Email Marketing and….Everything

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

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PR Rock Stars: Maccabee PR’s Paul Maccabee

Communications Conversations

crew, hits Instagram, Facebook, Pinterest, Snapchat, SlideShare and other channels. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves?

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