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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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Winning better relations with the community

PR Conversations

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s. requests for speakers.

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Winning better relations with the community

PR Conversations

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s. requests for speakers.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Then you should get out the company handbook or whatever holds the mission statements and values and again use any direct or indirect channel, to ask how leaders can better demonstrate company values and behaviours. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119