What Editors and Writers Want From PR Pitches in 2018
Cision
JANUARY 17, 2018
Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. All of them are bad.
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