Advertising Comparison Employee Journalism 
Sword and the Script
SEPTEMBER 1, 2020
In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 It says it has “hundreds of customers…10 of the Fortune 50.” million (USD) up 9.5%
Sword and the Script
JULY 2, 2019
Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.
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Waxing UnLyrical
AUGUST 19, 2015
They provide a common language for comparison purposes. Advertising Value Equivalency (AVE). This would not have happened if the Redskins had utilized some of the established public relations traditional media standards, tested and available for free in a 2015 paper via the Research Journal of the Institute for Public Relations.
Sword and the Script
DECEMBER 20, 2022
Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.
Sword and the Script
DECEMBER 24, 2019
A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third.
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