Sword and the Script

JANUARY 5, 2016

The audience kills advertising. In 2016, marketers will absolutely need to get better at native advertising as well as explore new ways of generating top of the funnel awareness – from sponsored podcasts and influencer partnerships with bloggers, vloggers and Instagrammers through to a renewed commitment to experiential activity.”.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. TrustRadius was founded in 2021, and as its namesake suggests, focuses on the veracity of reviews. Funding: $25.1

Software 17

Software B2B Marketing Data 17

Maxim Behar

SEPTEMBER 4, 2023

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Let me make a comparison.

Social Media 52

Social Media Media Writing Web 52