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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Social Media Ads updates – LinkedIn tests more AI, X and Meta explore subscriptions

Prohibition

Some big changes are heading our way in the social media advertising space. Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

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These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

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Social media updates: Instagram test new UGC tool & Meta update integrated shopping elements

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In addition to these updates, Twitter chief Elon Musk says that the first rollout of encrypted DMs will be launched shortly, adding more security and privacy in the app. The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts.

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Best Practice When Using Video Across Different Social Media Channels

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Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

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