Sword and the Script

JANUARY 24, 2023

largely centers around advertising. The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. Buy reprints and hand them out at a trade show.

Media 102

Media Advertising Advertising Print 102

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Pre-Internet, that was because print ad space was so costly. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing.

Media 95

Media B2B Groups Conference 95

MaccaPR

DECEMBER 19, 2016

We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48