Mindful Marketing

SEPTEMBER 7, 2016

By Seedepth. Why Should I Care About These Principles? Do the Principles Support Measurement Methods Such as Advertising Value Equivalents (AVEs)? Advertising and other communications methods are not apples to apples and should not be measured as such. We’ve written before about the Barcelona Principles.

Measurement 50

Measurement Guidelines Advertising Advertising 50

Mindful Marketing

JUNE 15, 2015

By Seedepth. Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. When he’s not hanging out with clients or agency owners/staff, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series.

Interviews 50

Interviews Marketing Financial Insurance 50

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. I understand why, but I also think that puts reporters in a really tough place. How will the industry evolve?

Journalism 50

Journalism Report Enterprise Interviews 50