PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. The PR pros we surveyed had specific thoughts on how these tactics should be measured. At the bottom of both lists were measuring share of voice, sentiment and leads.

Survey 86

Survey Measurement Employee Retail 86

Newsfile

JANUARY 30, 2024

Interactive Media : According to a report by Statista, the augmented reality (AR) and virtual reality (VR) worldwide market is expected to grow at an annual rate of 10.77% (CAGR 2024-2028), resulting in a projected market volume of US$58.1bn by 2028. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

DECEMBER 4, 2023

billion by the year 2028 —a more than sevenfold jump from just $15.8 The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. In fact, the global market for AI in marketing is likely to reach $107.5 billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59