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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. The PR pros we surveyed had specific thoughts on how these tactics should be measured. At the bottom of both lists were measuring share of voice, sentiment and leads.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Interactive Media : According to a report by Statista, the augmented reality (AR) and virtual reality (VR) worldwide market is expected to grow at an annual rate of 10.77% (CAGR 2024-2028), resulting in a projected market volume of US$58.1bn by 2028. Reach and Impressions : Measures the potential audience size for your posts.

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Instagram Is the Rihanna of Social Networks

Cision

But there are some measurable aspects of Instagram that are quite unique and special in the social media space. 264 (2028). Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 07 percent). 42.2k (1297).

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. billion in 2021.