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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. New technologies are allowing marketers to operate like scientists. billion by 2027.

Strategy 52
Strategy How To Technology B2B 52
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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

OCTOBER 5, 2017

In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? New training of teams for technology and methodology.

Marketing 45
Marketing Engineering Resources Consumer 45
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