Mary Meeker on the rise of the internet for marketing and public relations
Stephen Waddington
JUNE 5, 2017
1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The ability to target and measure ad performance makes digital ads attractive to brands. The integration of paid, social and earned is also a driver. #5
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