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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

JUNE 5, 2017

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The ability to target and measure ad performance makes digital ads attractive to brands. Brave brands are no longer frightened to admit their mistakes.

Publicity 122
Publicity Marketing Healthcare Television 122
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Your profession needs you

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come. Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back.

Telecommunications 112
Telecommunications Handbook Transportation Community 112
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