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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Social media is growing up.

Publicity 122
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Your profession needs you

Stephen Waddington

Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come. Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. It’s fuelled by developing markets, notably India.