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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. I’ve worked my way through the 355 page report.

Publicity 122
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Your profession needs you

Stephen Waddington

Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come. Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. Community and commonality are frequently incorrectly transposed.