Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Wadds Inc.

JANUARY 15, 2024

Leading the Listening Organisation explores the complexity of effective listening, stressing that it encompasses both methodologies and leadership behaviours. The authors advocate for a balanced focus on listening methods and leadership traits to ensure that insights are effectively gathered and acted upon. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. Everybody on the marketing team writes. That’s the price of leadership. As I’m prone to say, thought leadership actually requires thought and leadership.

Content Marketing 185

Content Marketing B2B Marketing How To 185

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Establish Thought Leadership The more a brand is mentioned within a specific niche, the more likely it is to be perceived as an authority.

Digital PR 71

Digital PR Construction Case Study SEO 71