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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Content Authenticity Statement: 90% of this blog article was generated by me, a human. These insights form the foundation for our infographic – a must-see for any PR pro!

Media 102
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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. While AI may provide a solid starting point for a press release or blog post, it’s not going to churn out a polished product. The post Is AI a threat or benefit to marketers and communicators?

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies.

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What is Technology PR?

5W PR

Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Content creation is merely experiencing the next wave of its evolution. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.