Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Deals are taking longer to complete too. The outlook for the next twelve months very much depends on the area the agency specialises in.

Agency 52

Agency Sports Public Affairs Creativity 52

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? ROI in Marketing vs PR. Or another way to put it: No investments in marketing = the return of marketing is zero. Need more convincing?

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. What are the top challenges in public relations? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

AUGUST 1, 2023

Meltwater announced a “review of strategic alternatives” in September of 2022. My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million. The company also announced it has added Threads to Digimind, a social listening tool it acquired in July 2022. Brands (NYSE: YUM).

Software 128

Software Pitching Ethics Privacy 128