Remove 2019 Remove Journalism Remove Leadership Remove Viral
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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Now, five years later, they’re ascending to powerful leadership positions. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” And in 2019, we’re going to see that become true.

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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

now want to know, “How can we go viral?”. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Does it include thought leadership? An earlier version of this post originally appeared on the WTIA blog, January 8, 2019. Should you?

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Philanthropist Craig Newmark on Ethical Communication

PRSay

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Click here to read the entire e-book. Review your existing content strategy.

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#18: The future of storytelling in healthcare communications

NewsWhip

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.