The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Data Driven PR. As you can see from the content strategy, it’s all about the data. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

NOVEMBER 15, 2017

You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. It’s nearing the end of Q4 and 2017 altogether. Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. we take this data series and project it forward, using the existing 5 years’ data as the training data.

Analytics 132

Analytics Data-Driven PR Data Software 132