Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. — Cybereason (@cybereason) April 19, 2018. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show.

B2B 66

B2B Creativity Film Trade Shows 66

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 7) How B2B Marketing Can Get More out of Trade Shows. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. What would you like to see in 2018?

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

DECEMBER 15, 2020

Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? Creative employee communications. December 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 174

Marketing Employee Content Marketing Training 174