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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. I’m a VR fan but it’ll be interesting how the medium keeps these users post-games.

Sports 94
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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. I’m a VR fan but it’ll be interesting how the medium keeps these users post-games.

Sports 72
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. This also works for viral content – like a retweet on Twitter.

Tools 161
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Here’s hoping for smoother road in 2018. Without a core of innovation, the bitcoin story would be just another fad.

Airlines 180
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Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

There are a lot of technology vendors out there pitching better collaboration. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ?

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Corporate citizens need to be the change they want to see. We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces.

Report 225
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105