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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Make securing patient data a priority.

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GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

What’s more, media credibility has actually increased over 2016. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. Yet most national outlets posted gains in the ways that matter – ratings and readers. The results were often ugly.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

As AI is here to stay and is evolving rapidly, the need of the hour is to expand the scope of law for protecting people, not only those in the public domain but also the common man from every walk of life against invasion of privacy, revenge scandals and frauds. ” ~ Prof. Wishing you a safe and happy holiday season.

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning.