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5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198
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Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Why is this important? The post Homebound?

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A bizarre visit to the PeRsian conference bazaar

PR Conversations

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. The Internet connection was random.

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28 Observations from 28 Months as a Solo PR

ZudePR

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. I have eight goals.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. I resolved to do something about it.

Writing 114
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Luciana Lima | Vila Galé Hotels. Rethinking internal and external comms. Susan Kostal | Stet. The robots are already here. The robots aren’t coming… they’ve taken over. ” Tonya Chin | Nutanix.

Marketing 168