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Public Relations Automation, Part 1: Organize Your Campaigns & Content

ISEBOX

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. An Enterprise version is slated for release in early 2016.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). Download your own Performance Pack here.

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5 Things You Need To Help a Journalist Out

ISEBOX

Read the results for yourself in this handy infographic – but suffice to say, having a newsroom for your company has never been more important in a crowded content world. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms. And, the findings aren’t good.

Survey 70
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.