PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 If not, you should. Square Format. Image credit: PEG.

Video 78

Video Trends Strategy Marketing 78

Cision

NOVEMBER 19, 2015

The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years. But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Visual content is no longer just a good idea, but an essential one.

Real Estate 100

Real Estate Brand Branding Survey 100

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. PR folks now have more ways to get their clients’ messages across than ever before. Technology will evolve.

Real Estate 120

Real Estate Technology Data Agency 120

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Bazaarvoice).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Bazaarvoice).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48