Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Social media has always been recognized as a strong customer service facilitator. Invest in Content Management Systems (CMS) for increased productivity.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 93

Social Media Marketing Media Creativity 93