Mindful Marketing

JUNE 15, 2015

By Seedepth. Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the Fall of 2015. McLellan Marketing Group will celebrate its 20th anniversary this October. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Mindful Marketing

JUNE 24, 2015

Counseling clients at the highest corporate level (CEO, CFO and VP/Marketing), Ron has developed expertise and experience in strategic communications planning, writing for publications, media relations, investor relations, speech writing and presentation coaching. Tell us why. 8) What is next for you for the remainder of 2015?

Marketing 50

Marketing Technology Newspapers Writing 50

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Mindful Marketing

SEPTEMBER 17, 2015

By Seedepth. But go beyond the numbers and analyze the data to correlate why numbers move up or down. At SeeDepth, we help do this with our Campaign Performance Index, but you can easily assess your own benchmark by beginning with an audit of how your PR is performing now. What are you measuring and why?

Measurement 50

Measurement Analytics Analysis Conference 50

Mindful Marketing

JANUARY 14, 2016

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. The post Why Successful PR Agencies Invest In PR Tech appeared first on SeeDepth PR Analytics Platform.

Agency 50

Agency Analysis Analytics Tools 50

Mindful Marketing

JULY 28, 2015

We use every tool in the PR toolbox to do that, including inbound marketing and social media. StoryCrafting evolved over a series of years, based upon our journalism experience, our study of biology, social science, history and of course, marketing. What is next for you for the remainder of 2015? I learned so much from that.

Interviews 50

Interviews Communications Storytelling Marketing 50