Shift Communications

MARCH 11, 2016

To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. The Snapchat Problem: Measurement. We can’t manage what we can’t measure. Vice President, Marketing Technology.

Real Estate 60

Real Estate Analytics Measurement Course 60

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Social Media Today (@socialmedia2day) April 10, 2015.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

MAY 6, 2015

New ways to accurately measure and track PR’s value. A top 10 social media power influencer according to Forbes, Mari is considered one of the world’s foremost Facebook marketing and social media experts. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Real Estate 120

Real Estate Social Media Video Facebook 120

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. UGC works better because of the #Socialproof consumers see as real – in photos, reviews, videos from others like them. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. UGC works better because of the #Socialproof consumers see as real – in photos, reviews, videos from others like them. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52