2015 Advertising Analysis Television 
Cision
APRIL 5, 2017
Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.
Journalistics
MAY 26, 2015
One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?
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Journalistics
MAY 26, 2015
One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Local television is seeing an uptick in viewership, particularly around the evening news.
Journalistics
MAY 26, 2015
One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?
Cision
APRIL 4, 2016
An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Journal Of Interactive Advertising , 6 (2), 30-38.
Beyond PR
APRIL 6, 2017
Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.
Mindful Marketing
MARCH 12, 2021
However, actors were crossing racial lines long before Hamilton hit Broadway in 2015. When we watch a television series, a feature film, or a Broadway show, we know that the actors are not the actual people—it’s a morally-acceptable accommodation that Alec Hill calls “ mutual deceits.” Not necessarily.
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