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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Some things never change. Edelman elevates marketing PR.

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Why your managing partners need to be on social media

Lauri Pehar Borsh

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

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Why your managing partners need to be on social media

Lauri Pehar Borsh

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

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Person of the Year, 2014?

David PR Group

Amazon Prime, though launched in 2005, reached new heights in the past year as it enables customers who pay an annual membership fee to receive free two-day shipping on many products as well as access to a vast array of online movies, television, music, and cloud storage. The post Person of the Year, 2014?

Groups 75
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Common sense PR checklist: how to ensure you don’t miss the mark

PR in High Definition

ad campaign from 2006, which was banned from British television after the slogan was deemed ‘too risque’. British Gas came into trouble in 2013 when it scheduled a feedback Twitter Q&A on the same day as it increasedg y bills by 10%, predictably steering the conversation one-way.

How To 69
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Five Questions about Newsjacking with David Meerman Scott

David PR Group

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. The image, sent from the @ATT Twitter ID, said, “Never Forget.” The negative reaction on Twitter was swift. –John.

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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40