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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

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How to Boost PR Campaigns With Social Data

Beyond PR

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

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Let the Cision® Communications Cloud® Work for You

Beyond PR

With this new release, comms teams can now build, edit, and delete their own keyword searches, independent of Cision’s Professional Services Consulting (PSC) team. Self-service monitoring also provides the flexibility that communicators need in order to track key topics, events and competitors in real-time. About Jason Edelboim.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Most crisis events are a long time in the making. The Security Breach.