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Shep Gordon: “Make Parents Angry”

Doctor Spin

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 3 SickThingsUK. Sickthingsuk.co.uk.

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The Power of the African-American Audience

Beyond PR

When crafting campaigns, brands often have reaching various language groups on their radar. percent in 2013 and exceeding the numbers for both whites and Hispanics. population , spending more time with television, magazines and radio. Nielsen reports that 39 percent prefer that the brands they buy support social causes.

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Apple Podcasts.

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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40
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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40
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Five Questions about Newsjacking with David Meerman Scott

David PR Group

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. When I first invented newsjacking, I focused on the idea of getting your ideas into news stories.