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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. Heather West.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws.

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Wall ( @johnjwall ) is a partner at Trust Insights and advisor at EventHero. events, workshops, accreditation program, blog) help agencies take their performance to the next level. It’s not about the numbers, but what it took to build them.

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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve. What you may not know about her is that she is also a ballroom dancing champion.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. I could predict less importance on social media significance and higher confusion about AI; however, they take a back seat to the current political climate that has segued into marketing.