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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. If PR inspires people to build something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed.” By Phil Gomes.

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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. The line between UGC and branded content has gotten blurry.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Facebook will be used more as a mass marketing tool, like a television station. 15) Ethics in PR revisited.