Preview of my PRSA Talk, "Hacking Public Relations"
Where the Fishermen Ain't
OCTOBER 25, 2013
Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. If PR inspires people to build something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed.” By Phil Gomes.
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