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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

Army Public Affairs Officer (PAO). Just over 13 years later, I was mobilized as commander of the 102d Mobile Public Affairs Detachment and unexpectantly selected as deputy director of PA for Combined Joint Task Force–101, a 32,000-strong command that was headquartered at Bagram, Air Field, Afghanistan.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. Pursue the APR.

Ethics 144
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept. APR, Fellow PRSA, will be joining the faculty at the Edward R. Murrow College of Communication at Washington State University in the fall of 2020.

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Her start : Public relations intern with Fleishman Hillard. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Where is she now?

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. She is a public affairs and media consultant based in Washington, D.C. The program has since grown to 15 schools nationwide.

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7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. The importance of elephant-whispering. We like to think that human beings are rational thinkers. You can’t address your audiences’ elephants unless you know what they’re doing.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. It is probably no coincidence that major professional service firms (management consultancies and legal firms in particular) have established public affairs and PR divisions to offer crisis management expertise to clients.

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