Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. I think I could make a case arguing the ethics either way. Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Accurate and Truthful?

Ethics 99

Ethics Communications Survey Public Affairs 99

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 116

Communications Case Study Training Reputation 116

Mindful Marketing

SEPTEMBER 8, 2018

The two-minute “Dream Crazy” ad is a well-produced spot that features footage of inspiring amateur athletes, as well as a couple of the brand’s superstar spokespeople. ” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values?

Sports 50

Sports Ethics Public Affairs Analysis 50