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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

LinkedIn acquired SlideShare in 2012. I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If

Ethics 100
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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They shop around for the best deals and are less attached to specific brands.

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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

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Instagram pods indicative of 10-year social media trend

Communications Conversations

First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ My advice to brands: Stick to your strategy. Don’t mortgage your brand’s future for the sake of a few likes or comments. Essentially, are they behaving ethically on social media platforms?

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The evolution of mainstream media and the need for every company to become a media company

Presspage

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results.

Company 111
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. We will, in large part, continue to function independently. Growing smarter.