Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Topically, this event covers a lot of ground. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. doing improv comedy on the side.

Leadership 111

Leadership Brand Branding How To 111

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Providing that data, perhaps as an exclusive, gives your brand the opportunity to share its message with its target audience through a trusted medium. Data Closes Deals. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Guidelines 106