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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 138
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You Really Did Learn This in Kindergarten: Be Fair

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 77
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Just Divided over Nike's New Ad

Mindful Marketing

” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? billion it reportedly invested for similar exclusivity in 2012. Like the ethical analysis, assessment of the commercial’s likely effectiveness has also been complicated.

Sports 50
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. Indeed, I’ve found this line of thinking in a WHO report from 2012 ( [link] ).

Crisis 63