article thumbnail

7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. The importance of elephant-whispering.

article thumbnail

Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

From temp to small business owner. She even made up her own title for herself: business savvy communications strategist. Daria is one of the original (if not, the original) members of Solo PR Pro when it formed back in 2011. But ultimately, you’re doing this to either build a business or have work-life balance.

Meeting 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). Host a charity auction with unique items or experiences related to your business.

article thumbnail

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Jordan has a true passion for communication and sports!

article thumbnail

The Top 50 Social Media Influencers on Twitter

Cision

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

article thumbnail

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.