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7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. The importance of elephant-whispering.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

From temp to small business owner. She even made up her own title for herself: business savvy communications strategist. Daria is one of the original (if not, the original) members of Solo PR Pro when it formed back in 2011. And fun fact? Her advice to other aspiring solo PR pros is to find your passion.

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Business Lessons Learned from Fishing

Waxing UnLyrical

I am also surprisingly good at it for someone who bought their first pole in 2011. It was my experience at this company that taught me that I prefer to work with small businesses. Twitter Google+ LinkedIn Business Lessons Learned from Fishing. Business Guest Posts Karelyn Lambert business lessons small business'

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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)

Deirdre Breakenridge

The National Institute for Social Media (NISM) was started in 2011 in response to a growing issue companies were having in identifying skilled candidates in the area of social media. How well, on the whole, do businesses do social media these days? Tell me a little about the National Institute for Social Media.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). Collaborate with other small businesses in your area to cross-promote each other’s products or services. 2011, August 19). Nordstrom Press Room.

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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

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5 Internet Trends for PR Pros to Watch

Solo PR Pro

This year’s report highlighted that the severity of cyber threats is rising with 10MM+ identities Exposed in 15 Breaches in 2011 compared to 11 in 2014. Equally important, is taking steps to secure your business information and infrastructure, as small businesses are not immune to data breaches, hacks or ransomware.

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