Remove 2011 Remove Customer Service Remove Measurement Remove Technology
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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It’s a work in progress. Let me know what I’ve missed. PR is a social science.

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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. He wanted to try this new technology on for size. It’s why Jack realized long ago – 2011 to be exact – that he needed help. Salzwedel started on Twitter and why?

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. But how do they measure and evaluate? How do they make it happen?

Travel 79
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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The skills, technology and workflow used in media and public relations are converging. 8 Performance public relations.

Publicity 164