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What Are the New Rules of Marketing and PR?

wiredPRworks

Storytelling success stories. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places.

Marketing 118
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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

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Running Corporate Communications and Social Media

wiredPRworks

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places.

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Exploring Best Practices in Global Communications

PRSay

So many of the best and brightest journalists, executives, diplomats and PR folk descended on Beijing as part of the buildup to the Beijing 2008 Olympics. July is Global Affairs Month at PRSA and I’m using the occasion to interview communications leaders on global best practices, so watch this space (and please send your own best practices).

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Behind the Headlines With Rich Oppel

Cision

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It’s all storytelling. I still have hundreds of friends among news people across the nation.

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PR Job Coach - Untitled Article

PR Job Coach

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Everyone brings value to the table in different ways.

Corporate 274